“Trading doesn’t just reveal your character, it also builds it if you stay in the game long enough.” — Unknown

1. Apple’s Unveiled New Products at Fall Event — the tech giant stucks with its three-device approach to its new iPhone lineup, rolling out a trio of devices in the iPhone 11 family featuring Apple’s A13 chip, which Apple says is the fastest ever to be in a smartphone. The cheapest of these three devices, the iPhone 11, has a dual-camera design that supports ultrawide shots and night-mode capabilities for low-light situations. The front-facing camera allows users to take slow-motion selfies, which Apple calls “slofies.” . The big surprise came when Apple (AAPL) revealed that it would charge $4.99 a month for its previously announced streaming video service, Apple TV+, which is now set to launch on Nov. 1. That price was lower than the $9.99 monthly fee that some analysts and reports had expected before the event, and it makes Apple’s offering cheaper than streaming services from Netflix Inc.
2. More Deaths Linked to Vaping, CDC Warns — three more deaths linked to vaping have been reported in Indiana, California and Minnesota, bringing the total number of such U.S. deaths to five. Some type of chemical irritation is likely associated with the illnesses, but more information is needed to determine the exact cause. U.S. health officials are now investigating more than 450 cases of possible vaping-related illnesses in 33 states, while last week, the governor of Michigan announced the state will become the first to ban flavored e-cigarettes. President Trump said the U.S. plans to pull most vaping products from the market. citing growing concerns about health hazards and rising use by teenagers of the alternative to cigarettes. The Food and Drug Administration intends to ban popular fruity flavors, as well as menthol and mint e-cigarettes, from stores and online sellers, leaving just tobacco-flavored products. The move poses a major threat to a fast-growing industry estimated to reach $9 billion in sales this year and dominated by startup Juul Labs.
3. Trump to Delay Tariffs on China by Two Weeks — President Trump said the U.S. will delay by two weeks a planned increase in tariffs on some Chinese imports, a move that could ease chilled relations between the two nations ahead of planned trade talks in Washington next month. The planned tariff increases were to cover largely nonconsumer items—materials businesses use to produce goods—with the levy going from 25% to 30%. In response, China’s Commerce Ministry said that it welcomed the postponement and that Chinese companies had started making price inquiries for U.S. agricultural goods including soybeans and pork. Beijing suspended purchases of the U.S. products in August. Ministry spokesman Gao Feng said that the possible resumption of agricultural products isn’t a bargaining chip in trade talks.
4. ECB Cuts Rates and Launches Sweeping Stimulus Package — the European Central Bank cut its key interest rate and launched a sweeping package of bond purchases Thursday that lays the ground work for what is likely to be a long period of ultraloose monetary policy, jolting European financial markets. Mr. Trump said the ECB was “trying, and succeeding, in depreciating the Euro against the VERY strong Dollar, hurting U.S. exports.” The ECB joins central banks around the world, including the Federal Reserve, that have been cutting interest rates in recent weeks amid a bitter trade dispute between the U.S. and China, a fall in trade volumes and a slowdown in global growth. Second-quarter figures released Thursday by the Organization for Economic Cooperation and Development showed year-to-year economic growth in the Group of 20 leading economies was at its weakest since the start of 2013.
5. AAII’s weekly Sentiment — The percentage of investors reporting as bullish in AAII’s weekly survey rose from 28.64% last week up to 33.13%. That is the highest since August 1st when 38.44% reported bullish sentiment. With two consecutive weeks of improvements, bullish sentiment is now well off of its lows from the second week of August (21.66%) and is back within a normal range relative to its historical average of 38%.

Meanwhile, bearish sentiment is now the lowest that it has been since the first week of August. With bearish sentiment falling 8.26 percentage points this week to 31.25%, it was the largest drop since June 13th’s 8.38-percentage point decline.

The week ahead — Economic data from Econoday.com: